WGGA strategic plan

Vision
WGGA will be recognised by growers, industry bodies and Government as the national body for Australia’s wine grape sector.

Mission
WGGA will develop and implement wine grape sector and whole-of-wine industry strategies and programs that drive grower sustainability by delivering economic benefits to the Australian wine grape sector and valued services to WGGA members.

Key objectives
  • Ensure effective national representation of winegrape grower views to facilitate favourable operating conditions for winegrape growers in Australia
  • Ensure that all critical issues affecting winegrape growers are identified and prioritised
  • Act to influence and reform the operating environment of winegrape growers through advocacy and capacity building among winegrape growers.
  • Build effective relationships with critical decision-makers and people of influence to ensure that grower perspectives are included in all levels of decision-making that affects them.
  • Enact communication mechanisms that raise awareness of WGGA services and seek feedback on these services.
  • Ensure a viable and authoritative national winegrape grower voice through widespread membership and secure, long-term funding.
  • To demonstrate best practice corporate governance.
Strategies

Setting the industry agenda

WGGA aims to set the industry agenda by strongly articulating and advocating the aspirations of growers and their vision for the sector:

  • With state and regional grower organisations
  • With government at state and federal level
  • With the Winemakers’ Federation of Australia, the Australian Wine & Brandy Corporation, Grape and Wine Research & Development Corporation and other industry bodies
  • Through raising the profile of the Australian wine grape sector within the community.

Developing and implementing effective industry strategies

WGGA is a key driver of wine grape sector and whole-of-industry strategies to deliver grower sustainability, through:

  • Driving sector strategies arising from the Taking Stock & Setting Directions for the Australian Wine Grape Industry Report
  • Implementation of an all-of-industry strategic plan approach with the Winemakers’ Federation of Australia
  • Driving industry R&D directions and priorities for the sector
  • Managing vineyard bio-security and environmental stewardship programs for the sector, including wine industry membership of Plant Health Australia

Creating strong and effective industry relationships

WGGA aims to be the driver of culture change within the wine industry that results in winegrape growers being accepted as full partners in the development and future prosperity of the wine industry, through:

  • Ensuring WGGA is fully engaged in all national industry forums, key committees and planning activities
  • Ensuring WGGA maintains a regular dialogue and exchange of views with WFA, AWBC, GWRDC, other industry bodies, and with industry opinion leaders
  • Positioning WGGA as the custodian of an Industry Charter and the Australian Wine Industry Code of Conduct
  • Positioning WGGA as the key advocate for a change in industry culture through acting as the conscience of the industry on attitudes to and dealings with growers and the wine grape sector

 

Download WGGA strategic plan (2008 – 2012)

Download WGGA constitution (December 2009)

 

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