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The Australian Wine Grape Industry Taking Stock and Setting Directions
This report is set out in two parts:
Part A is the summary of the project, the project findings and conclusions, and the results of Setting Directions for the future of the Australian wine grape industry.
These address the desirable outcomes for the industry, namely: global competitiveness, profitability, sustainability, resilience and self-reliance.
Part B provides supporting information to Part A and is a situational analysis of the industry's resources, external environment and enabling environment. Part B aligns with the Industry Partnerships Programme s industry assessment framework.
In this report, the resources of the Australian wine grape industry are considered to be those attributes which provide its productive and marketing capacity. This includes the industry s natural resources (soils and topography, water availability and climate); its wine grape growing enterprises and wine grape markets (ie, the buyers of grapes by enterprise type and buying arrangements).
The external environment in which the industry operates includes the global market place, the national economy and Australian society. Conditions and events in the external environment influence the fortunes of the Australian wine grape industry.
They are factors over which the industry has little or no control, but are considerations against which industry strategies and investment plans must be tested and validated if they are to achieve success.
The enabling environment for the wine grape industry includes the elements of its operational environment which it is able to influence directly or indirectly. The industry is able to do this through its own efforts or in partnership with stakeholders including the Australian Government and relevant state governments. The enabling environment includes the private sector component which is the Australian wine industry value chain; the industry's organisations and services; and the role of government at local, state and national levels.